Hey, I’m Izzy
I’m part product manager, part website designer, and fully obsessed with making digital products that just work.
I graduated from BYU with a Master’s in Information Systems Management and found a passion in rethinking how people interact with digital products. I believe in using solid product frameworks, but also knowing when to break the mold to build things that are actually useful. I blend a deep technical knowledge with a strong sense of what users really need, so the experiences I design don’t just work — they make life a little easier.
what i’ve been up to
Equipo
I co-founded a startup and took the lead as Chief Product Officer, where I designed a web app from the ground up. I handled everything from early sketches and prototypes to the full product design, and kept things moving by gathering user feedback and turning it into smart, simple improvements.
the giving machine
I co-founded a startup and took the lead as Chief Product Officer, where I designed a web app from the ground up. I handled everything from early sketches and prototypes to the full product design, and kept things moving by gathering user feedback and turning it into smart, simple improvements.
next up
I designed a landing page for a scheduling tool that helps businesses recover lost revenue from cancellations by clearly communicating its value and simplifying the user experience.
The spot
I’m designing The Spot, a mobile app that helps photographers discover and manage top photo locations—saving time, reducing scouting stress, and making shoots more efficient.
product research
I analyzed Photoshop’s evolution through a product management lens—highlighting how Adobe’s strategic decisions kept it at the top of the digital imaging world.