DPM Research Project
2025
For my Master's product management course, I conducted comprehensive research on Adobe Photoshop, exploring its evolution from a simple display program into the industry-defining digital imaging platform. My analysis examined how Photoshop's development exemplifies key product management principles—from its origin story with the Knoll brothers to Adobe's strategic pivot to subscription-based pricing. I applied frameworks like the Kano Model and Jobs-to-be-Done to evaluate Photoshop's feature development strategy and market positioning. Through competitive analysis and examination of Adobe's response to market disruptions, I demonstrated how Photoshop maintained market leadership by revolutionizing user experiences. My presentation highlighted how Adobe's product decisions reflected the product management concepts we studied in class, providing valuable insights into successful digital product evolution.
Professor and Mentor Feedback
Professor Kevin Ball (BYU) & Jared Anderson (Microsoft)
Izzy. Wow. Great intro – made it personal, “imagine a world…” is a wonderful way to pull the audience into your message. Great use of a thought bubble to get people thinking where you want them to…setting their expectations so you can exceed them.
Your superpowers are evident. Slides are superb. Your conversational tone is among the best (great pace and tone).
Great breadth and depth demonstrated in your presentation as well as your sources and appendix. Full credit for this approach on research.
I was fully expecting to see your superpower around compelling visual elements and I wasn’t disappointed.
There’s just so much to praise in this deliverable I’ll simply say this: you mastered this. Full credit on professionalism.